Client Overview

The passionate University of Georgia (UGA) alum client wanted to create a unique tailgating experience for football games. They envisioned transforming an old school bus into a vibrant, eye-catching Georgia Bulldogs tailgating bus that would stand out at every game and become a central feature in their tailgating setup.

Objective

To redesign and fully wrap an old school bus into a Georgia Bulldogs-themed tailgating bus that embodies the spirit and excitement of UGA football, creating a functional and visually striking vehicle for game day celebrations.

Challenges

1. Design Concept: Develop a design that effectively captures the essence of the Georgia Bulldogs while ensuring that the design is eye-catching and functional for tailgating purposes.
2. Vehicle Condition: The bus needed significant preparation and repairs before applying the full wrap.

Solution

Design Development:

• • Initial Consultation: Conducted a series of meetings with the client to understand their vision, including key elements like UGA colors, logos, and specific tailgating features they wanted.
  • Concept Creation: Developed several design mock-ups incorporating UGA’s red and black color scheme, the iconic bulldog mascot, and football-themed graphics.

Full Wrap Application:

• • Preparation: The bus was thoroughly cleaned and repaired to ensure a smooth wrap application. This included fixing dents, sanding the surface, and applying a primer coat.
  • Wrap Design: The wrap design, which was finalized, included large-scale graphics of the UGA bulldog, bold text with team slogans, and vibrant team colors. High-quality, weather-resistant vinyl was chosen for its durability and vivid color reproduction.
  • Installation: The wrap was applied by a professional team specializing in vehicle graphics. The process involved precise measurement and application to ensure the design was seamless and visually stunning from every angle.

Results

• Increased Visibility: The transformed bus became a prominent feature at UGA football games, attracting attention and praise from fellow fans and media alike.
• Enhanced Tailgating Experience: The bus provided a functional and stylish space for pre-game festivities, greatly improving the client’s tailgating experience and providing a social hub for friends and family.
• Client Satisfaction: The client was thrilled with the final product, noting that the design perfectly captured their passion for UGA football and significantly improved their tailgating setup.

Conclusion

The project turned an old school bus into a vibrant, functional tailgating vehicle that perfectly represented the spirit of Georgia Bulldogs. The unique design and full wrap transformed the bus aesthetically and enhanced the overall game day experience, demonstrating the power of creative vehicle branding in creating memorable and impactful fan experiences.