Creative vehicle wraps are a well-established form of business advertising, where attention-grabbing, professional, and memorable van graphics make a standard white van or delivery vehicle a mobile billboard.
Businesses in Gwinnett have a particularly good opportunity to use their fleets and vehicles for van wrapping to promote their company’s brand. Large volumes of commercial and passenger vehicles pass through the area every day due to its high population and growing economy, commuter routes, and strategic location.
High-quality vinyl van wrapping is a great way to present a professional, polished image. It ensures your clients and customers receive the service they expect and that neighboring businesses or potential clients become familiar with your company’s logo and name via your Ford Transit van wrap.
Mobile Business Promotion Through Vehicle Branding
Gwinnett’s strategic location and strong economy make it an optimal area to introduce van signage as a promotional exercise. Over 300,000 vehicles travel through highways and suburban areas.
Local businesses that regularly navigate the 316 and I85 have even higher exposure to potential clients, where the major routes have daily traffic.
How effective is commercial vehicle wrapping as an advertising tool? Vinyl wraps’ unique nature means you can target your design specifically to the local audience and present your company name directly to your demographic to create a lasting impression.
As many as 47% of adults aged between 18 and 34 can name a local business or brand by recognizing their company’s logo, signature colors, or graphics used on car wraps, which create a comprehensive brand image that is highly visible and engaging.
While other promotional routes, such as paid online ads, radio features, newspaper ads, and promotional flyers, have an audience that is naturally limited by circulation numbers or the visibility of a digital ad, a vehicle wrap travels everywhere you do and takes your eye-catching advertising with it.
One van wrap makes between 30,000 to 80,000 impressions every working day, amplified to potentially over 100,000 for Gwinnett businesses, ensuring that even smaller companies with one wrapped vehicle can achieve greater brand awareness at a fraction of the cost of any alternative.
How to Boost Your Gwinnett Van Wrapping Return on Investment
While a van wrap is proven to be an effective and low-cost way to advertise, it’s also important to work with an expert vehicle wrapping installation specialist to ensure your wrapped commercial vehicle looks the part and has a pristine finish, representing your brand positively.
Wrap designs vary significantly, from bold, colorful, and dynamic designs to subtle, stylish, and luxe-finish vinyl wraps. You can customize your wrap to meet your objectives and the types of clients or demographics you wish to appeal to most. Here’s where PrintPro Graphics rises above the competition. We put a huge emphasis on the design part of the process.
The goal of promotional van wrapping is to improve brand awareness, make your name familiar and trusted, and ultimately improve sales or inquiries, so the design process is just as important as the skill of the wrap installer.
Here are a few fundamental principles we highly recommend all clients consider:
Readability: Van wraps need to be immediately recognizable and easy to read. If you are sitting in traffic, driving along the motorway, or traveling into an industrial estate, you won’t have time to stop and read long text passages. The wrap detail should be precise, large enough to view at a distance, and well-spaced without so many elements the design detracts from the message.
Contact details: Your wrap doesn’t necessarily need to feature a long business name or a list of phone numbers since most drivers won’t be able to safely note these details down or remember them. Instead, use large, bold fonts and simplify the information, such as your logo and name or symbols, for social media channels where local customers can find you immediately.
Clear typefaces: It can be tempting to use thematic fonts, but your text should always be simple and printed with contrasting colors that stand out. For instance, gray on a white background can be quickly obscured by rain and dirt, whereas black on white stands out.
It’s also worth considering where a driver will most likely be when they read your van graphics. Although the larger panels on the side of a van are a great place to add designs, most vehicles will be sitting behind you, so missing out on this prime advertising spot can be a mistake.
Gwinnett Businesses that Most Benefit from Van Wrapping
Although any commercial business can use vinyl wrap to promote its company, some sectors, and industries achieve particularly great outcomes by using this promotion method.
Companies that deliver – anything from furniture to food – can multiply their inquiries by using van wrapping, where neighbors, local businesses, and commuters can immediately see that the company delivers to their area, which is a possible option for them.
Home services providers, such as plumbers, HVAC, pest control, food delivery, and many more, use their vans and vehicles as advertising, promoting their presence in the local community and inviting other customers to contact them.
For more information about fleet and car wrapping in Gwinnett, please contact the fleet vehicle wrap specialists at PrintPro Graphics anytime.
(470) 292-3079
1000 Hurricane Shoals, Suite C200, Lawrenceville, GA 30043
